branding services

Who is branding for?

Branding is for businesses that are ready to show up with clarity, consistency, and intention.

Whether you’re starting from scratch or you’ve outgrown what you currently have, this is about creating a brand that feels clear, cohesive, and easy to show up with—across your website, social media, and everything in between.

If you’re looking for something thoughtful, intentional, and visually aligned, you’ll feel right at home here.

Starter Brand Kit

Best for new businesses or rebrands that need a strong, simple foundation to start from.

Included:

  • Primary Logo

  • Secondary Logo

  • Color Palette

  • Font Pairings

  • Mini Brand Guide

$1,000 investment

let's get started

signature brand kit

Designed for businesses that need a cohesive, fully developed brand across all touchpoints.

Included:

  • Primary Logo

  • Secondary Logo

  • Submark/Icon

  • Color Palette

  • Font Pairings

  • 3 Custom Brand Illustrations

  • Brand Board

  • Imagery Direction

  • Full Brand Guide

$1,800 investment

build your brand

the launch collection

Ideal for businesses that want a complete, ready-to-use brand and visual presence from the start.

Included:

  • Full Brand Identity + Guidelines

  • Full Logo Suite

  • Color Palette

  • Font Pairings

  • 3 Brand Illustrations

  • Brand Board

  • Imagery Direction

  • Full Brand Guide

  • 5 page custom website

  • Mobile Optimization

  • Basic SEO Setup

  • Contact/Lead Form

  • Website Training Video

  • Website Launch Support

  • Social Media Launch

  • Logo Optimized for Profile Image

  • Social Media Header Graphics

  • Bio Guidance

  • 3 Custom Launch Graphics (Feed Posts)

  • 3 Story Graphic Sets or Templates

  • 5 Highlight Covers

  • Basic Content Planning Template

$3,500 investment

the full picture
Photo of a navy blue business card with a butterfly logo and purple text reading 'Kids Welcomed' and 'On-Site Childcare for Weddings & Events' placed on a light-colored background. Below the card is a white card with the name Mel Gutierrez and contact information.

Extending your brand

Once your brand is in place, I also offer select print and marketing design to help you apply it consistently across your materials.

  • Business Cards

  • Flyers or Marketing Pieces

  • Packaging Design

  • Print Collateral

Build Your Brand

Don’t see exactly what you’re looking for?

Get a Customized package

the Process

01 - Inquire & Connect

02 - Strategy & Direction

We’ll talk through your vision, goals, and what you’re building.

We define your brand foundation and visual direction.

Person sitting on a black leather couch with legs crossed, wearing light blue jeans, a black shirt, and shiny silver high-heeled shoes, with their left hand resting on the laptop keyboard. Branding photoshoot
A white background with scattered business cards for Heirloom Media Co, a camera, a laptop, sunglasses, and several photographs of a woman in a black blazer. Heirloom Media Co branding photoshoot

Your brand comes to life through intentional, collaborative design.

You receive a cohesive, ready-to-use brand system

Woman sitting on a wooden chair, smiling and looking at a laptop on her lap, against a plain white background. Heirloom Media Co brand photoshoot headshots
A woman holding business cards with the logo and text "HEIRLOOM Media Co." on a dark brown background, with blurred white background and her face not clearly visible. Heirloom Media Co branding photoshoot

04 - Final Delivery

03 - Design & Refinement

A woman sitting on the floor, laughing and holding a cup with a straw raised in the air against a pink background. She is wearing a green sweater, polka dot pants, and white sneakers. Items including a disco ball, books, a camera, a phone, and colorful notebooks are scattered around her.

Meet Sarah

Howdy! I’m Sarah, the designer behind Heirloom Media Co. I create intentional brands, custom websites, and photography that feels honest and lasting—whether you’re building a business or documenting a meaningful season of life. Based in Frisco, Texas, I work with clients across Dallas–Fort Worth and beyond.

If you want to learn more about how I approach my work, you can read more below.

get to know me more